Privacy

Privacy Policy
The protection of personal data is of the utmost importance. The collection, processing, and use of personal data are always carried out in compliance with applicable data protection laws, particularly the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG). This privacy policy provides information on the nature, scope, and purpose of the processing of personal data when using this website.
1. General Information on Data ProcessingPersonal data is only collected when legally permitted or with explicit consent. The processing of personal data occurs solely for the purposes specified in this privacy policy. Data is only shared with third parties if legally permitted or with explicit consent.
2. Collection and Storage of Personal Data and Their UseWhen visiting this website, information is automatically collected by the web server. This includes IP address, date and time of access, browser type and operating system used, as well as the previously visited website (referrer URL). These data are used exclusively to ensure the smooth operation of the website, analyze system security and stability, and for administrative purposes. These data are not merged with other data sources.
Additionally, personal data may be transmitted through direct input on the website, for example, when using contact forms, subscribing to newsletters, or engaging with other interactive features. These data are used solely for the specified purpose and are not shared with third parties unless legally required or explicitly permitted.
3. Cookies and Similar TechnologiesThis website uses cookies to improve the user experience. Cookies are small text files stored on the user's device. There are different types of cookies:

Essential cookies: Required for the basic functionality of the website.
Analytics and statistics cookies: Help understand user behavior and optimize the website.
Marketing cookies: Used for targeted advertising and personalized content.

Upon the first visit to the website, cookie consent may be requested. The storage of cookies can be prevented through browser settings, though this may limit website functionality.
4. Legal Basis for Data ProcessingThe processing of personal data is based on Article 6(1) GDPR on the following legal grounds:

Article 6(1)(a) GDPR (Consent): When processing occurs voluntarily, such as when subscribing to a newsletter.
Article 6(1)(b) GDPR (Contractual Performance): When data is necessary to fulfill a contract or pre-contractual measures.
Article 6(1)(c) GDPR (Legal Obligation): When processing is required by law, such as tax regulations.
Article 6(1)(f) GDPR (Legitimate Interest): When there is a legitimate interest in processing, such as improving the website or preventing abuse.

5. Data Storage and DeletionPersonal data is only stored as long as necessary for its respective purpose or as required by legal retention periods. Once these periods expire, the data is deleted or anonymized unless needed for contractual or legal obligations.
6. Data Sharing with Third PartiesPersonal data is only shared with third parties under the following conditions:

When explicit consent is given.
When necessary for contractual fulfillment, e.g., with payment service providers or logistics companies.
When there is a legal obligation, e.g., for tax or regulatory authorities.
When there is a legitimate interest, e.g., enforcing legal claims.

Data transfers to companies outside the European Union occur only when appropriate data protection measures are ensured in accordance with Articles 44 et seq. GDPR.
7. Analytics and Tracking ToolsTo optimize this website, various analytics tools may be used to evaluate user behavior. These tools may collect anonymized or pseudonymized data to improve user experience and website effectiveness. Common services include Google Analytics, Matomo, or similar web analytics tools.
8. Use of Social Media and PluginsThis website may contain social media plugins such as Facebook, Instagram, Twitter, or LinkedIn. When visiting the website, these plugins may transmit data to the respective social media services. The use of these services is voluntary, and the privacy policies of the respective providers apply.
9. Rights of Data SubjectsUnder the GDPR, individuals have the following rights concerning their personal data:

Right of access (Art. 15 GDPR): The right to view stored personal data.
Right to rectification (Art. 16 GDPR): The right to correct inaccurate or incomplete data.
Right to erasure (Art. 17 GDPR): The right to delete personal data, provided there are no legal retention obligations.
Right to restriction of processing (Art. 18 GDPR): The right to restrict the use of personal data under certain conditions.
Right to data portability (Art. 20 GDPR): The right to receive personal data in a structured, commonly used format.
Right to object (Art. 21 GDPR): The right to object to specific data processing activities, particularly in direct marketing.
Right to withdraw consent (Art. 7(3) GDPR): The right to withdraw previously given consent at any time for future processing.

10. Data SecurityTo protect personal data from loss, misuse, or unauthorized access, technical and organizational security measures are implemented. These include encrypted data transmission (e.g., SSL/TLS), access restrictions, and regular security audits.
11. Changes to this Privacy PolicyThis privacy policy may be updated regularly to reflect legal or technical changes. It is recommended to review the privacy policy periodically to stay informed about any updates.